Passionate About People, Driven by Curiosity

Professional portrait against a circular patterned background featuring someone in a green button-up top.

Every brand, every story, every image begins with connection. I'm Carla J. Alicea, a marketing researcher and brand strategist based in San Antonio, Texas, specializing in understanding how people connect with brands, experiences, and each other.


My professional journey bridges marketing research, brand strategy, and creative storytelling — rooted in a background that began with capturing life’s milestones through photography. What started behind the camera evolved into a broader passion for uncovering insights, designing strategies, and helping brands resonate on a human level.

In Loving Memory

A picture of Chico at our wedding.
A picture of Chico on a road trip.
A picture of Chico in his new Texas home.
A picture of Chico doing what he did best, sleeping.

The heart behind my creative journey is my rescue dog, Mr. Chico, who lived 18 happy years after surviving a rough start. His resilience, independence, and joyful spirit continue to inspire how I approach both life and work — with curiosity, compassion, and a belief that every story matters.