Logo and Identity Development for Multifamily Housing
A distinctive brand identity sets a community apart, conveys its values, and attracts the right customer base.
For this project, I was contracted to develop the brand mark and visual guidelines for a new multifamily housing development, The Views at Chase Creek. Working closely with the client, I used demographic insights and competitive research to guide the creative process—ensuring that the brand would resonate with its target audience and differentiate the property within a competitive market.
Within two weeks, I delivered a complete brand package, including:
- A custom-designed logo
- Brand color palette and typography selections
- Logo usage guidelines
- Finalized file packages for print and digital applications
This project highlights my ability to translate research-driven insights into visual branding that supports both marketing and leasing strategies. For additional examples of brand development and design projects, explore more of my marketing and research portfolio.
