Corporate Identity Branding Initiative
Consumers appreciate companies that operate with a commitment to transparency. That's why, Alicea Studio Photographer and Brand Consultant, Carla Alicea imagined and nurtured the Rentsparency brand campaign during her time at a growing commercial real estate investment company.
This brand initiative conveys a solid commitment to transparency and puts customer service at the forefront of the company's corporate identity. Over time, with support from talented commercial real estate investment executives, designers, and associates, the campaign contributed to shifting the culture to attract even the most discerning renters and talent.